In this age of digitization and analytics, societies are grappling with intersections – human-computer, human-machine, and human-hum. At each of these intersections lies another challenge for humanity, especially in relation to digital vulnerability. Research is needed to further understand how digital marketing relates to humanity.
Initially, digital marketing was restricted to its being an advertising function, wherein its main purpose was to increase brand visibility and awareness. However, overtimes, it has evolved into more if sales function as it now includes lead generation and sales as one of its core concerns.
As per statists report the value of the Indian digital marketing industry had a market size of around 199 billion Indian rupees in the financial year 2020, up from just 47 billion Indian rupees in the financial year 2015. This was projected to go up to around 539 billion rupees by the financial year 2024, indicating a big growth in the industry segment.
In this era of widespread technical infestation and globalization, customer preferences have been changing rapidly. The domain of digital marketing is regular and requires a committed group of specialists who are fully informed regarding the most recent hunt calculations, updates, and industry news.
There are negative outcomes and resulting consequences of digital and social media marketing that need to be considered by organisations. Digital marketing can have a negative effect if performed by unskilled service providers. If marketing is not developed and managed properly, it fails to provide benefits, destructs value, increases transaction costs, coordination costs, loss of non-contractible value and negative impact on long-term benefits.
Here are some of the key reasons why the utilization of a digital marketing is good and will help your business in 2022.
In 2021, 43% of marketers experienced content marketing budget increases, and 66% expect to see it rise again in 2022.
According to Zenith Internet video will generate $41.1 billion in 2022 (+20% from 2021) followed by a display at $33.9 billion (+15% from 2021). Video, digital and real-world events, owned-media assets, and paid media are among the top areas of content marketing investment for the year ahead.
Content marketing plays an important role in the success of client engagement. The use of emotions in the message significantly affects consumer behaviour and it leads to competitive advantage and increased brand equity.
Your content strategy for 2022 shouldn’t be set in stone come January 1. Rather, your strategy must include having people, processes, and tools in place to analyze and act on data to inform content the whole year through.
Understanding not only what people are searching for But it’s also necessary to understand that average content just won’t perform in any vertical where exceptional content is present. Create exceptional content experiences with the integration of audio, video, text, AR/VR, gamification, and other interactive elements.
Social commerce isn’t new, but it is finally becoming a mainstream form of shopping. Brands are becoming savvier than ever about leveraging influencer marketing, creating ads that fit seamlessly into social media feeds, and integrating their eCommerce platforms with social media channels. Within the hemisphere of digital marketing, social media became a leading channel that drove brand discovery and purchases decisions last year. In social networks, a small negative word-of-mouth information affects more than positive WOM information.
In 2022 social media, at $75.3 billion, is expected to account for the largest share of ad dollars in digital and traditional media, with a YOY increase of 20%. Zenith projects in 2022 the ad volume of social media marketing will be 2x to improve current products and services and increase sales.
Influencer marketing has become a top priority for marketers in 2022, as every other leader indicated a budget growth of more than 25% in 2021. INCA’s report further went on to predict that the influencer marketing industry is poised to grow at a CAGR of 25% for the next decade, reaching a size of Rs 2200 crore in 2025.
Celebrities corner 27% of the marketing dollars while a bulk of 73% is taken by a big whale shark “digital influencers”. Considering these marketers have understood that in social networks, a small negative word-of-mouth information affects more than positive WOM information; and using influencer marketing to connect with the audience in different ways.
Search Engine Marketing
The second-largest digital platform in 2022 will be paid search at $54.3 billion, an increase of 15% from 2021.
As the development in innovation keeps on expanding quickly, we are watching more and more individuals utilizing cell phones with voice assistants.
Consumers are also expecting to use voice search more shortly – 61% of those aged 25–64 who already use a voice device intend to use it more in the. Voice assistants like Google, Alexa, and Siri are valuable in digital marketing can look for things, read messages, and even read instant messages for you to be hands-free.
Voice search is likewise basic when utilizing it for your business; it’s easier in the development of mobile-friendly development and increasing the value of local SEO. Voice look additionally supports the increase of artificial intelligence and organizes semantic of searches.
Expanded Brand Reputation
Cooperating with target crowds has never been simpler for organizations because of digital promotion. This not just helps to improve consumer loyalty, it additionally drives income through customized offers and prompts better maintenance. More customized interaction with clients grows better associations with target crowds, which thus prompts a superior brand reputation for your business by large.
Utilization of Private Messaging Apps
The recalibration of the marketing perspective toward the more holistic customer experience and overall personalized customer journey is a significant change that posits the benefits of positivity leading to greater brand engagement and ROI in the form of increased sales and brand loyalty. The removal of human interaction at the initial stages of the customer journey is somewhat normalized with the ubiquitous use of chatbots and associated tools for a number of key tasks.
As we step into 2022, numerous organizations will begin moving their emphasis on the most proficient method i.e. to use private messaging applications. Cell phone applications like WhatsApp, Hike, Linkedin, Snapchat and Facebook Messenger are already popular. Furthermore, rather than utilizing Emails, organizations are embracing the utilization of private group chat applications.
However, the increased use of AI and ML-driven interaction, whilst offering significant advantages for marketers and increased scope for customer engagement, could detract from the overall customer journey if not designed carefully. The ethical dimensions and subsequent trust from consumers are key considerations for the wider use of AI whilst navigating a path through the key aspects of privacy and security, will be key for organizations in the development of their digital strategies.
For you who are working in a business, it’s essential to think about the present trends in advertising and have the option to remain over the top of the Digital Market Space.
Furthermore, much the same as Amazon, you can begin customizing your items, utilizing internet social media to respond to questions, and actualize video advertising to pick up trust and show that you are straightforward. Keep in mind that you are dealing with customer information, at that point being clear is essential. Also, there are a lot of promoting software products that can streamline all your online exercises and client connections.
Digital marketing platforms have the potential to unlock multiple forms of creativity and knowledge alongside the sophistication to carefully link them together.
Most organizations don’t have the opportunity or the assets to construct a viable digital marketing plan individually, and that is where working with a digital marketing agency comes possibly becomes the most important factor. Procuring a solid digital marketing agency will guarantee that your business has a group of centred people who have a good knowledge of your industry and can assist you with maximizing your online growth.
Digital and social media marketing provides a backdrop to humanity and humane individuals, one that can serve as both a positive and negative force. The challenges to humanity in the digital environment e.g. information overload can be overcome with tools and mechanisms that build credible knowledge and facilitate data-driven decisions.
The fate of digital marketing in 2021 is hoping to turn into an increasingly responsive, genuine, and systematic as we shift to new social media sites/ apps and openings.
But, what remains as the essential objective, as it generally has for the digital marketing providers, is to pick the best alternative for our customers as we learn from the upcoming trends and changes in the behaviour of the market and consumers of 2021.
Happy new year!
Best wishes for a great year ahead!!